Sales and Communication Management
A strong and effective slaes team is often key to the success of a company. Typically the main revenue generator, the growth of a company is often determined by the effectiveness of the sales team. However, with the growing affluence and changing purchase patterns of the general consumers, it is a challenge to develop a sales team that is able to understand the consumer of today and fulfill their needs.
The Sales and Communication Management Course adopts a systematic and structured approach in equipping participants with a firm underlying foundation. Covering the various aspects of sales and communication, participants will be taken through a step-by-step process offering both theoretical and applied perspectives. Through various learning methods including hands-on activities, group discussions and management games, the course is ideal for staff in the field of retail and sales management.
Course Outline
•Definition of professional sales
•9 steps sales model
•Consultative sales approach - Becoming a 6 Hats sales person
•5 steps consumer buying behaviour
•8 steps organizational buying behaviour
•6 steps effective communication model
•Successful sales and culture context
•MBTI psychological types and communication style
•Communication style and closing techniques
